VOIE

VOIE is a coffee shop located in Nam-gu, Daegu, South Korea, selling the finest quality coffee with modern and minimalist atmosphere. 

VOIE means "road" in French; therefore, the logo design is inspired by road signage, guiding a new taste of coffee. The letter V is inspired by the iconic take away cup shape. 

Modern and minimal brand identity harmonizes with the exterior and interior of the cafe. Simple black-and-white color palette and minimal layout have been applied to various places such as cafe signboards, coffee cups, menus, business cards, parking cones, and stickers.